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For an entrepreneur who starts his/her new business one of the biggest challenges that comes up is that how to market the product within a budget. This challenge is faced by numerous small business entrepreneurs across the world. Working smartly any business person can maneuver obstacle mainly paucity of funds. In this Digital marketing landscape has come to the rescue. The option has presented many cost effective as well as creative options to increase ones footprint in the market place. To dispel a belief that one has to spend more to be able to be seen more. I have compiled a small list of options that can be used without pinching ones pocket.
Referral Program: Excellent way to encourage people to become brand ambassadors of your product or service and refer yours to their contacts. The main benefit of a referral program is you can use your existing customer base to help you find new customers.
Content Marketing: Creating and distributing valuable content provides you with the opportunity to drive traffic to your website and increase customer acquisition. Content marketing includes: white papers, e-books, blog posts, webinars, podcasts, case studies, videos, plus a strategic content promotion plan. You can start by creating a social media content calendar to organize your content promotion plan.
Hosting a Meet Up: A meet up is a casual, free event that any small business or a small group of people can host. These events are a great opportunity to increase your user network offline, as well as boost brand awareness, and improve product or service knowledge.
Email marketing: Emails are an inexpensive way to promote your content and product right at the mobiles in people’s hands. You can use email to up sell to your current customers, educate customers about new products, strategy, and upcoming events.
Participate in forums and groups: Quora, Reddit, LinkedIn Groups, communities are just a couple of the many forums you can participate. Sharing insights adds credibility and trust to the brand. One can include a link to your website or blog for people to learn more about business.
Participate in speaking engagements: Speaking engagements, big or small, provides you the opportunity to educate people about your product, services, and industry. It’s also an opportunity to get your brand in front of potential new customers.
SEO: Search engine optimization is an effective process that increases website or a web page’s visibility in the unpaid search engines. When we optimizes content for the search engines one is able to increase awareness, drive traffic to website.
Social media marketing: One of the most cost effective marketing tactics is social media marketing, the use of social networks like Facebook, Twitter, LinkedIn, and Instagram. Social media can help you reach new customers outside of your geographic location, promote content and events.